B2C Sales Lead (Admissions Manager)

UniAdmissions (www.uniadmissions.co.uk) is a leading provider of premium educational services and the world’s foremost Oxbridge admissions consultancy. In 2024, 67% of our students secured Oxbridge offers, compared to a national average of 18%.
We are at the forefront of a new generation of educational support, combining academic excellence with a highly personalised approach.

In 2023, UniAdmissions became part of the Testbusters group, a fast-growing international education and EdTech scale-up. Together, we are building a group that brings together excellence, accessibility, and innovation across multiple markets.

As B2C Sales Lead, you will be responsible for driving revenue growth and leading the sales function in the UK, reporting directly to the Managing Director.

You will take ownership of the full sales funnel, from pipeline strategy through to team performance and conversion. This is a hands-on leadership role, with a clear mandate to scale the function over the next 12–24 months.

We are looking for a commercially driven, ambitious individual with a strong bias for action. You will set the pace, raise performance standards, and ensure the team consistently delivers against targets.

Your key responsibilities will include: 

• Revenue ownership - Take full accountability for achieving and exceeding quarterly and annual revenue targets. Own the sales plan, pipeline performance, and conversion outcomes.
• Team leadership - Recruit, train, and manage a high-performing sales team. Set clear expectations, monitor performance, and build a culture of accountability and continuous improvement.
• Funnel optimization - Work closely with Marketing to ensure high-quality lead flow and maximise conversion across the funnel. Use CRM data and reporting to identify and address inefficiencies.
• Sales process and execution - Implement clear sales processes, improve response times, and ensure consistent follow-up and closing discipline across the team.
• Product feedback - Use insights from customer interactions to inform product development and pricing, ensuring we remain highly competitive in a premium market.

Must have:

• 2+ years of sales experience
• Strong commercial mindset and accountability for results
• Ability to work hands-on while managing others
• Analytical approach, comfortable using CRM systems and sales data
• Strong collaboration skills and willingness to challenge constructively
• Familiarity with UK higher education and admissions processes

Nice to have:

• Experience in education, tutoring, EdTech, or similar service-based sectors
• Experience scaling or managing a sales team
• Strong coaching and stakeholder management skills
• Experience in high-ticket or consultative sales
• Degree from Oxford or Cambridge (advantageous, not required)

Growth and progression
This role offers a clear path to senior leadership. As the function scales, there is potential to grow into a broader Head of Sales or Commercial role, including B2B responsibility. You will initially operate in a highly hands-on capacity, working directly on inbound and outbound sales while building a more structured team.

Compensation
Base salary: £40,000–£55,000
Uncapped performance bonus (realistic £20,000–£40,000)
Additional team incentives and events.

Working Structure
Full-time role
Primarily remote, with in-person meetings approximately once per month.

Following initial screening and interviews, candidates will be asked to complete an assessment.

This will be followed by a two stage interview process: 

1. Preliminary interview
2. Advanced interview focused on practical execution, including a business case presentation to senior leadership
3. Values and Behaviours interview, focussed on alignment and ways of working