Head of Agent Relationships - Asia

UniAdmissions (www.uniadmissions.co.uk) is a leading provider of premium educational services and the world’s foremost Oxbridge admissions consultancy. In 2024, 67% of our students secured Oxbridge offers, compared to a national average of 18%.

We are at the forefront of a new generation of educational support, combining academic excellence with a highly personalised approach.

In 2023, UniAdmissions became part of the Testbusters group, a fast-growing international education and EdTech scale-up. Together, we are building a group that brings together excellence, accessibility, and innovation across multiple markets.

As Head of Agent Relationships – Asia, you will report directly to the Managing Director and lead our partnerships with education agents across Asia, with a particular focus on the China market — turning potential leads into valued, long-term relationships and hitting your sales targets consistently.

You will take charge of this high-potential, underdeveloped area of our business: expanding our network of trusted agents, refining partnership strategy, and owning the full B2B sales cycle from first contact through to closing and account growth. This is a hands-on role with a clear mandate to build and scale our Asia agent network over the next 12–24 months.

We are looking for a commercially driven, ambitious individual with strong relationship-building skills and a bias for action. You will represent the business externally, lead partner conversations across time zones and cultures, and ensure we consistently convert opportunities into long-term, high-value relationships.

In this role you will be involved in all aspects of our B2B business, dealing with agents, strategic partners and much more:

• Take ownership of our agent business across Asia — creating and implementing the strategy for this area, with a focus on China.

• Take full accountability for achieving and exceeding your quarterly and annual sales targets.

• Map out, prospect, and close new agents and partnership opportunities to expand our network.

• Deal with inbound B2B enquiries and convert them into paying clients.

• Tailor pitches to address the needs of agent and corporate partners.

• Host webinars for agents.

• Carry out consultations with students who come through these agents.

• Prepare quotes and proposals for prospective students.

• Manage the entire sales cycle, including negotiations, and build long-term client relationships.

• Follow up with leads to ensure you consistently meet your sales quota.

• Attend weekly sales coaching sessions and receive formal training.

• Collaborate with the Programme Managers to ensure all business clients receive exceptional service.

Must have

• A degree from a UK university in any discipline.

• Good knowledge of the Chinese and/or wider Asian education/agent market.

• Fluency in Mandarin and English (written and spoken).

• Demonstrable experience in a sales or partnership development role, ideally in a B2B or education setting.

• Commercial mindset with clear ownership of targets and revenue outcomes.

• Analytical approach, comfortable using CRM systems and sales data

• Strong collaboration skills and willingness to challenge constructively

• Familiarity with UK higher education and admissions processes

Nice to have

• An existing network of education agents in China or Asia.

• Experience in education, tutoring, EdTech, or similar service-based sectors.

• Experience scaling or managing a partnerships function.

• Experience in high-ticket or consultative sales.

• Familiarity with UK higher education and admissions processes.

• Degree from Oxford or Cambridge (advantageous, not required).

• Growth and progression — This role offers a clear path to senior leadership. As the Asia function scales, there is potential to grow into a broader regional commercial role. You will initially operate in a highly hands-on capacity while building a more structured network.

• Compensation — Base salary: £45,000, plus an uncapped, performance-related bonus tied to sales.

• Working structure — Full-time, two-year fixed-term role. Primarily remote, with in-person company training days approximately once per month. Travel across Asia (particularly China) as required.

Following initial screening and interviews, candidates will be asked to complete an assessment. This will be followed by a two-stage interview process:

• Preliminary interview

• Advanced interview focused on practical execution, including a business case presentation to senior leadership

• Values and Behaviours interview, focused on alignment and ways of working